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Advice and answers from the Openbridge Team
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Amazon Advertising Marketing Cloud
Configuring
Amazon
Marketing
Stream
Activate and automate with the Openbridge
Amazon
Marketing
Stream CloudFormation template… Select "Template is ready" Specify the
Amazon
Marketing
Stream
Cloud
Formation template as "
Amazon
…
Amazon
Advertising
requires the use of AWS
Amazon
Advertising
Recommendations
The
Amazon
Advertising
API provides Sponsored Ad recommendations to optimize advertiser accounts… These suggestions collectively aid advertisers in navigating the
Amazon
advertising
landscape more effectively
Amazon
Advertising
Console vs
Advertising
API
Understanding the differences between the
Advertising
Console Interface and
Advertising
API data… testing here so you may want to start here: https://docs.openbridge.com/en/articles/5415541-how-to-test-
amazon
-
advertising
-reporting-data… See our timing doc here: https://docs.openbridge.com/en/articles/4208366-
amazon
-
advertising
-attribution-definitions-and-timing
Amazon
Advertising
& Attribution FAQs
Openbridge is not showing me profiles for
Amazon
Advertising
or Attribution. Why are there no profiles listed for my
Amazon
Advertising
identity?… We were unable to locate any attribution-enabled profiles for this
Amazon
Advertising
identity… for this
Amazon
Advertising
identity
Setting
Amazon
Advertising
Permissions
Troubleshooting
Amazon
Advertising
permissions…
Amazon
requires that specific permissions are set within Seller Central or
Amazon
Advertising
Console… Central or
Amazon
Advertising
Console user that can create and manage
advertising
campaigns"
Amazon
Advertising
Out Of Balance
If your
Amazon
Advertising
account is out of balance, all your ad campaigns will be paused
Amazon
Advertising
Platform Data Feeds
Advertising
Attribution, Definitions, and Timing
Amazon
Advertising
: Maximize
Amazon
Marketing
… The
Amazon
Advertising
API delivers media-related performance data for
Amazon
Sponsored Products,
Amazon
…
Amazon
Advertising
Connector
Amazon
Advertising
Empty Profile List
When setting up
Amazon
Advertising
, you may notice there is an empty profile list… document for more details on setting permissions: https://docs.openbridge.com/en/articles/4798359-setting-
amazon
-
advertising
-permissions… for EU and
amazon
-na@xyz.com for NA)
Understanding
Amazon
Advertising
Attribution Metrics
Metic definitions for the API,
Advertising
Console, and Downloaded Reports… Console and
Advertising
API below: Ad Program and Attribution/Reporting UI -
Advertising
Console…
Amazon
provides the summary of the metrics and example scenarios on how these metrics are calculated:
Amazon
Marketing
Stream Connector
Amazon
Marketing
Stream (AMS) works differently than all other
Amazon
Ads services…
Amazon
requires that
Marketing
Stream events are sent to an
Amazon
Web Services SQS (Simple Queue Service… Retail data is not available in
Amazon
Marketing
Stream