Amazon's Marketing Stream is limited to brands, agencies, and direct advertisers. If you fall into these categories, you can proceed with the setup process [1].

Amazon Marketing Stream (AMS) works differently than all other Amazon Ads services. Amazon requires that Marketing Stream events are sent to an Amazon Web Services SQS (Simple Queue Service) endpoint. This endpoint is where Openbridge will process your campaign data sets [1] and load them to your configured data destination.

IMPORTANT: To set up AMS, you must complete the activation step on AWS. We have simplified and automated this process for you. See our guide to get this first step completed.

Amazon Marketing Stream supports datasets that offer different performance metrics and campaign metadata. Below are the Openbridge-supported datasets.

Amazon Marketing Stream reporting includes an advertiser’s processed (non-raw, summarized) performance data, including traffic and conversions, sent hourly, and data dimensions necessary for analytics.

Amazon Marketing Stream messaging sends notifications on entity state changes and other events in near real-time. Currently, this messaging includes budget consumption and will notify you whenever your budget allotment changes by 5% or more.

Amazon Marketing Stream delivers data aggregated at the hourly level. Any changes to your data due to the click or conversion invalidation process are sent separately as deltas.

Since Amazon Marketing Stream delivers an advertiser-owned AWS destination in near real-time, Openbridge is not requesting data from an API. Amazon is "pushing" data streams to you. As a result, there are no historical data requests. This means Openbridge can not request data for a date in the past. We only can process what Amazon has "pushed" to SQS for processing.

Initial click data is available within 12 hours of the ad click. As part of the traffic validation process, clicks can be invalidated within 72 hours post the initial report. Amazon Marketing Stream will automatically deliver any adjustments to your queue. Data will be delivered to your queue in a burst every hour. It is not necessarily at the top of the hour but once per hour.

Conversions for Sponsored product campaigns are reported based on the hour when the click they are attributed to occurred. Conversion data is reported daily, weekly, and monthly, and you should expect to receive revisions to conversion data up to sixty days after the initial click. Data will be delivered to your queue in a burst every hour. It is not necessarily at the top of the hour but once per hour.

Amazon Marketing Stream pushes budget usage updates in near real-time. You should receive a notification soon after your budget usage increases by 5%. Due to Amazon’s traffic validation process, you may receive the same notification twice. For example, invalidating a click may reduce your budget usage under the 5% threshold.

Initial click data is available within 12 hours of the ad click. As part of the traffic validation process, clicks can be invalidated within 72 hours post the initial report. Amazon Marketing Stream will automatically deliver any adjustments to your queue.

Conversions for Sponsored Display campaigns are reported based on the hour when the click they are attributed to occurred. Conversion data is reported daily, weekly, and monthly, and you should expect to receive revisions to conversion data up to sixty days after the initial click.

A notification in near real-time for every change in the configuration is sent. It is important to note that only changes/updates are sent. As a result, these datasets will not reflect the total of all campaigns, ads, ad groups, or targets, only those that had an update.

See Amazon sample queries to provide starting points for using your data.

Amazon Marketing Stream is currently in open beta, and we are planning to add more features as we continue working with partners and advertisers to gather feedback. Some high-level limitations at this stage include:

See the Amazon FAQ for more information.

Amazon Marketing Stream is available for advertisers worldwide. The marketplace of the advertiser determines which AWS region you should use when creating queues and subscribing to datasets. Use the table below to understand the countries supported and which API endpoint and AWS region to use for each.

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