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Configuring Amazon Marketing Stream
Configuring Amazon Marketing Stream

Activate and automate Marketing Stream data feeds quickly

Openbridge Support avatar
Written by Openbridge Support
Updated over a week ago

You need an Amazon Web Services (AWS) account to utilize Amazon Marketing Stream. Amazon Advertising requires the use of AWS. Specifically, Amazon requires that stream events be sent to an AWS SQS (Simple Queue Service) endpoint. This endpoint is where Openbridge will process your campaign data sets [1] and load them to your configured data destination.

While using AWS may seem daunting, don't worry! We have simplified and automated the entire process. These steps can be completed in about 5 minutes. Not an Openbridge customer yet? Get a 30-day free trial to try Amazon Marketing Stream API automation.

To set up the Amazon Ads Marketing Stream, follow these detailed directions:

Create an AWS Account:

If you do not have an AWS account, go to and create one. If you have an account, log in.

Configure an AWS Account:

Log in to your AWS account. Download the Openbridge CloudFormation template. You will use this to complete your setup with CloudFormation as required by Amazon Advertising. This template will automate the configuration of your AWS account for Amazon Marketing Stream.

Create a CloudFormation Stack

Go to "CloudFormation" in your AWS account and create a stack.

Specify Task Details

In this step, you will just enter a stack name. You can use "openbridge-cloudformation". Select Next

Configure Stack options

You can skip the page. Leave everything default. Select Next

Review openbridge-cloudformation

The last step is to complete the configuration and run your stack. At the bottom of the page, select "Submit"

CloudFormation Events

After submission, you will set the workflow automatically and complete several steps. If you see openbridge-cloudformation with CREATE_COMPLETE as a status, everything is ready!

Copy Your AWS Role ARN

Select "Outputs" and copy the Role ARN somewhere safe on your computer. The ARN will look like this;

  • arn:aws:iam::1234567890:role/openbridge-customer-cloudformation

The RoleArn is what Openbridge needs to automate configuring the remainder of the Amazon Advertising Marketing Stream resources on your account.

You are all set. Log into your Openbridge account with your Role ARN in hand and continue finalizing the activation of the Amazon Marketing Stream.

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