Note: This document covers the Ads v2 Reporting API. Please see Amazon Advertising: Reporting API V2 to V3 Migration for the new V3 Reporting API and variations between them.
The Amazon Advertising API delivers media-related performance data for Amazon Sponsored Products, Amazon Sponsored Display, and Amazon Sponsored Brands.
The API provides direct access to unique metrics for campaigns, product search, product display ads, video, best-performing products, attribution, and brand advertising.
Below are the data feeds that we collect from our connectors:
Amazon Advertising Connector
Our Amazon Advertising automation delivers three primary ad types from the API: Sponsored Display (SD), Sponsored Brands (HSA), Sponsored Video (HSA), and Sponsored Products Ad (SP):
Sponsored Brands
amzadvertising_hsa_adgroups
amzadvertising_hsa_campaigns
amzadvertising_hsa_campaigns_placement
amzadvertising_hsa_keywords
amzadvertising_hsa_campaigns_video
amzadvertising_hsa_adgroups_video
amzadvertising_hsa_keywords_video
Sponsored Products
amzadvertising_sp_adgroups
amzadvertising_sp_asins
amzadvertising_sp_campaigns
amzadvertising_sp_campaigns_placement
amzadvertising_sp_keywords
amzadvertising_sp_keywords_query
amzadvertising_sp_productads
amzadvertising_sp_targets
Sponsored Display
amzadvertising_sd_campaigns
amzadvertising_sd_adgroups
amzadvertising_sd_productads
Amazon Attribution Connector
The Attribution connector delivers marketing campaign data for sellers undertaking cross-channel paid media campaigns across non-Amazon platforms like Google, Facebook, LinkedIn, and many others. This data helps you understand how well a publisher like Google, TikTok, Twitter, Pinterest...is in driving sales on Amazon
amzn_attribution_advertisers
amzn_attribution_metrics
amzn_attribution_publishers
amzn_attribution_tags
Additional Information
The above feeds will vary over time. Amazon routinely adds, updates, and removes feeds. For information on the data processing routines, workflows, cadence, and timing, please check out:
References