Note: Please see Amazon Advertising: Reporting API V2 to V3 Migration for the new V3 Reporting API and variations between them.
The Amazon Advertising API delivers media-related performance data for Amazon Sponsored Products, Amazon Sponsored Display, and Amazon Sponsored Brands.
The API provides direct access to unique metrics for campaigns, product search, product display ads, video, best-performing products, attribution, and brand advertising.
Amazon Advertising Sponsored Ads Connector
Our Amazon Advertising Sponsored Ads automation delivers three primary ad types from the API: Sponsored Display (SD), Sponsored Brands (HSA), and Sponsored Products Ad (SP). The datasets are detailed below:
Profiles
Profiles
Description: Brand profiles are used to look for brand data for an advertiser ID.
Path:
amazon-ads/amzn_ads_profiles
Sponsored Brands
Ad Groups
Description: Organize and manage ads within campaigns for Sponsored Brands.
Path:
amazon-ads/amzn_ads_sb_adgroups
Ads
Description: Custom ads to drive awareness and discovery of Sponsored Brands.
Path:
amazon-ads/amzn_ads_sb_ads
Campaigns
Description: Gain insights across placement types, identify campaigns for bid adjustments.
Path:
amazon-ads/amzn_ads_sb_campaigns
Gross and Invalids
Description: Campaign-level traffic metrics, including invalid impressions and clicks.
Path:
amazon-ads/amzn_ads_sb_gross_and_invalids
Placements
Description: Performance data by ad placement (e.g., Sponsored Brands campaigns).
Path:
amazon-ads/amzn_ads_sb_placements
Purchased Products
Description: Products purchased from Sponsored Brands campaign clicks.
Path:
amazon-ads/amzn_ads_sb_purchased_products
Search Terms
Description: Identify high-performing searches and refine targeting strategies.
Path:
amazon-ads/amzn_ads_sb_search_terms
Targeting
Description: Performance metrics for targeting expressions and keywords.
Path:
amazon-ads/amzn_ads_sb_targeting
Sponsored Products
Campaigns
Description: Campaign performance data for Sponsored Products.
Path:
amazon-ads/amzn_ads_sp_campaigns
Gross and Invalids
Description: Traffic metrics for Sponsored Products campaigns, including invalid clicks.
Path:
amazon-ads/amzn_ads_sp_gross_and_invalids
Purchased Products
Description: Data on non-advertised products bought after Sponsored Products clicks.
Path:
amazon-ads/amzn_ads_sp_purchased_products
Search Terms
Description: Search terms used by customers resulting in ad clicks.
Path:
amazon-ads/amzn_ads_sp_search_terms
Targeting
Description: Insights into the performance of keywords and match types.
Path:
amazon-ads/amzn_ads_sp_targeting
Sponsored Display
Ad Groups
Description: Manage Sponsored Display ad group performance and strategy.
Path:
amazon-ads/amzn_ads_sd_adgroups
Matched Target
Description: High-performing ASINs targeted in Sponsored Display campaigns.
Path:
amazon-ads/amzn_ads_sd_adgroups_by_matched_target
Advertised Product
Description: Sales and performance data for Sponsored Display advertised ASINs.
Path:
amazon-ads/amzn_ads_sd_advertised_products
Campaigns
Description: Summarize Sponsored Display campaign performance and placements.
Path:
amazon-ads/amzn_ads_sd_campaigns
Purchased Products
Description: Metrics for products purchased after Sponsored Display clicks.
Path:
amazon-ads/amzn_ads_sd_purchased_products
Targeting
Description: Performance insights into keyword and match-type targets for Sponsored Display.
Path:
amazon-ads/amzn_ads_sd_targeting
Gross and Invalids
Description: Invalid clicks and impressions in Sponsored Display campaigns.
Path:
amazon-ads/amzn_ads_sd_gross_and_invalids
Additional Information
The above feeds will vary over time. Amazon routinely adds, updates, and removes feeds. For information on the data processing routines, workflows, cadence, and timing, please check out:
References