How often is the Amazon Advertising API data updated in my data lake or warehouse?
Per Amazon guidelines and system constraints, reporting data is updated once per day. This aligns with data availability and API best practices defined by the Amazon team.
After activation, the initial sync can take 24 hours, sometimes longer.
Please note that the most recent 24-48 hours of Amazon data (vs. current/present time) includes partial results per Amazon API docs. See this doc for more details on how this process works: http://docs.openbridge.com/en/articles/4208366-amazon-advertising-attribution-definitions-and-timing
How much historical data is available?
Amazon limits history to 60-days from the current date. For a deep dive on how this process works, see this doc:
How do I get started with Amazon Advertising?
First, Amazon Advertising solutions require that you are properly registered with an account. See https://advertising.amazon.com/register to get started. If you are unsure what Amazon Advertising is, please check out their FAQs here: https://advertising.amazon.com/resources/faq
How do I find my Advertising ID?
There are few different types of IDs (account, profile...), but the principal ID we would use for researching support issues would be the "Account" ID:
What types of Advertising accounts are supported?
Per Amazon, Advertising Reporting is only available for
VENDOR account types. The account types of
AMAZON_ATTRIBUTION are not supported by Amazon Advertising Sponsored Display, Brands, or Product Reporting.
If you have an
AGENCY account type, the only option is Amazon DSP API applies. For
AMAZON_ATTRIBUTION account types, only the Amazon Attribution API applies. Currently,
KDP_AUTHOR is not a supported account type.
My Amazon Ads data stopped flowing, why?
It is possible that your campaigns are no longer running, paused, or your account has an outstanding balance. Openbridge will not be able to collect data under these conditions.
How do I get started with Amazon Attribution?
First, you need to register at Amazon. Amazon Attribution available for sellers enrolled in Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon.
If you are looking for information on what Amazon Attribution is and who can use it, see https://advertising.amazon.com/solutions/products/amazon-attribution.
In what countries is Amazon Attribution available?
Countries where Amazon Attribution is available:
This is subject to change. Check the Amazon API docs for the latest.
How do the Openbridge Amazon Advertising and Attribution connectors work?
For details on how our data processing workflows operate, including timing, cadence, and rules, see http://docs.openbridge.com/en/articles/4208366-amazon-advertising-attribution-definitions-and-timing
Openbridge is not showing me profiles for Amazon Advertising or Attribution. Why are there no profiles listed for my Amazon Advertising identity?
Here are a few reasons per Amazon:
We were unable to locate a valid seller or vendor profile for this Amazon Advertising identity.
Profiles represent an advertiser and their account's marketplace. Reports are associated with a single profile.
Advertisers cannot have more than one profile for each marketplace.
Advertisers who operate in more than one marketplace will have only one profile associated with each marketplace.
What Amazon Advertising account types are supported?
Amazon classifies accounts into different types and subtypes, each has access to specific classes of information.
For Amazon Advertising Reporting (i.e., Sponsored Product, Sponsored Display, Sponsored Brands, Sponsored Video) only
vendors are supported. Here is what Amazon has stated:
vendoraccount types are associated with Sponsored Ads APIs. The
agencyaccount type is associated with DSP and Data Provider APIs."
As a result the
agency account type does not have access to Sponsored Product, Sponsored Display, Sponsored Brands, Sponsored Video reports.
Amazon Attribution and DSP would be supported for the
agency account type.
Why are there no profiles listed for my Amazon Attribution identity
We were unable to locate any attribution-enabled profiles for this Amazon Advertising identity. Amazon Attribution is currently available for US and UK Amazon Vendors or US Seller brand owner advertisers. An advertiser must first register by visiting the Amazon Attribution micro-site and following the steps in how to get started.
If Amazon supports more markets, our system will automatically pick those up.
Can I give my agency or my other partner access to the Amazon DSP Reporting API? Can they integrate the API for me?
Yes, you can invite your own development team or a trusted third party to access your entity information through the API. For steps to invite others to your entity, please follow the process outlined here.
Is there an Amazon Attribution troubleshooting guide?
Amazon offers a collection of troubleshooting topics for Attribution such as;
How often is data updated? Are there any reporting delays?
Why don't my Amazon Attribution measured clicks match the clicks reported within my non-Amazon campaign?
Why am I not seeing conversions for my ad impressions?
I don't see clicks or conversions reported after adding Amazon Attribution measurement on my campaign
How do I set up the attribution tagging?
For the latest Amazon Attribution troubleshooting, see: https://advertising.amazon.com/API/docs/en-us/amazon-attribution/troubleshooting
What are available Amazon Attribution metrics?
You'll find four types of conversion metrics in the Amazon Attribution console and reporting: total and promoted and views and clicks.
Below is a glossary of defined metrics, including these types;
"Total" conversions: Conversions that happened across all products under the advertiser selected during campaign creation (Promoted conversions + brand halo conversions).
"Promoted" conversions: Conversions that happened for the specific products selected during campaign creation. In the console, promoted metrics are not labeled. For example, you'll see Total DPV views and DPV views. In this case, DPV views refer to detailed page views after your campaign was viewed for the specific products selected during campaign creation.
"View"-based conversions: Conversions for your campaign that took place after the campaign was viewed. Note: You will only receive view-based conversion metrics if the view gets credit for the conversion.
"Click"-based conversions: Conversions for your campaign that took place after the campaign was clicked. Note: You will only receive click-based conversions if the click gets credit for the conversion.
Unique reach: The total number of individuals that viewed your campaign.
Impressions: The total number of times your campaign was viewed.
Clicks: the total number of times your campaign was clicked.
Detail page views (DPV): The total number of times one of your product detail pages are viewed after clicks to your campaign.
Add to carts (ATC): The total number of times a product is added to the cart after clicks to your campaign.
Purchases: The total number of times a product is purchased after clicks to your campaign
Sales: The dollar value associated with the number of purchases.