How often is the Amazon Advertising API data updated in my data lake or warehouse?

Per Amazon guidelines and system constraints, reporting data is updated once per day. This aligns with data availability and API best practices defined by the Amazon team.

Please note that the most recent 24-48 hours of Amazon data (vs. current/present time) includes partial results per Amazon API docs. See this doc for more details on how this process works: http://docs.openbridge.com/en/articles/4208366-amazon-advertising-attribution-definitions-and-timing

How do I get started with Amazon Advertising?

First, Amazon Advertising solutions require that you are properly registered with an account. See https://advertising.amazon.com/register to get started. If you are unsure what Amazon Advertising is, please check out their FAQs here: https://advertising.amazon.com/resources/faq

How do I get started with Amazon Attribution?

First, you need to register at Amazon. Amazon Attribution available for sellers enrolled in Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon.

If you are looking for information on what Amazon Attribution is and who can use it, see https://advertising.amazon.com/solutions/products/amazon-attribution.

In what countries is Amazon Attribution available?

Countries where Amazon Attribution is available:

This is subject to change. Check the Amazon API docs for the latest.

How do the Openbridge Amazon Advertising and Attribution connectors work?

For details on how our data processing workflows operate, including timing, cadence, and rules, see http://docs.openbridge.com/en/articles/4208366-amazon-advertising-attribution-definitions-and-timing

Openbridge is not showing me profiles for Amazon Advertising or Attribution. Why are there no profiles listed for my Amazon Advertising identity?

Here are a few reasons per Amazon:

  • We were unable to locate a valid seller or vendor profile for this Amazon Advertising identity.
  • Profiles represent an advertiser and their account's marketplace. Reports are associated with a single profile.
  • Advertisers cannot have more than one profile for each marketplace.
  • Advertisers who operate in more than one marketplace will have only one profile associated with each marketplace.

What Amazon Advertising account types are supported?

Amazon classifies accounts into different types and subtypes, each has access to specific classes of information.

For Amazon Advertising Reporting (i.e., Sponsered Product, Sponsered Display, Sponsored Brands, Sponsered Video) only sellers and vendors are supported. Here is what Amazon has stated:

  • "The seller and vendor account types are associated with Sponsored Ads APIs. The agency account type is associated with DSP and Data Provider APIs."

As a result the agency account type does not have access to Sponsered Product, Sponsered Display, Sponsored Brands, Sponsered Video reports.

Amazon Attribution and DSP would be supported for the agency account type.

Why are there no profiles listed for my Amazon Attribution identity

We were unable to locate any attribution enabled profiles for this Amazon Advertising identity. Amazon Attribution is currently available for US and UK Amazon Vendors or US Seller brand owner advertisers. An advertiser must first register by visiting the Amazon Attribution micro-site and following the steps in how to get started.

If Amazon supports more markets, our system will automatically pick those up.

Can I give my agency or my other partner’s access to the Amazon DSP Reporting API? Can they integrate the API for me?

Yes, you can invite your own development team or a trusted third party to access your entity information through the API. For steps to invite others to your entity, please follow the process outlined here.

Is there an Amazon Attribution troubleshooting guide?

Amazon offers a collection of troubleshooting topics for Attribution such as;

  • How often is data updated? Are there any reporting delays?
  • Why don't my Amazon Attribution measured clicks match the clicks reported within my non-Amazon campaign?
  • Why am I not seeing conversions for my ad impressions?
  • I don't see clicks or conversions reported after adding Amazon Attribution measurement on my campaign
  • How do I set up the attribution tagging?

For the latest Amazon Attribution troubleshooting, see: https://advertising.amazon.com/API/docs/en-us/amazon-attribution/troubleshooting

What are available Amazon Attribution metrics?

You'll find four types of conversion metrics in the Amazon Attribution console and reporting: total and promoted and views and clicks.

Below is a glossary of defined metrics, including these types;

  1. "Total" conversions: Conversions that happened across all products under the advertiser selected during campaign creation (Promoted conversions + brand halo conversions).
  2. "Promoted" conversions: Conversions that happened for the specific products selected during campaign creation. In the console, promoted metrics are not labeled. For example, you'll see Total DPV views and DPV views. In this case, DPV views refer to detailed page views after your campaign was viewed for the specific products selected during campaign creation.
  3. "View"-based conversions: Conversions for your campaign that took place after the campaign was viewed. Note: You will only receive view-based conversion metrics if the view gets credit for the conversion.
  4. "Click"-based conversions: Conversions for your campaign that took place after the campaign was clicked. Note: You will only receive click-based conversions if the click gets credit for the conversion.
  5. Unique reach: The total number of individuals that viewed your campaign.
  6. Impressions: The total number of times your campaign was viewed.
  7. Clicks: the total number of times your campaign was clicked.
  8. Detail page views (DPV): The total number of times one of your product detail pages are viewed after clicks to your campaign.
  9. Add to carts (ATC): The total number of times a product is added to the cart after clicks to your campaign.
  10. Purchases: The total number of times a product is purchased after clicks to your campaign
  11. Sales: The dollar value associated with the number of purchases.

The Amazon Advertising Reporting Interface has different data than the API. Why?

It is common for people to try to tie out the API data to the UI. In many cases, the numbers will vary because the UI has its own internal modeling in presenting the numbers. They can also be a function of variations in timezones (PST vs UTC), how the data is presented in the interface, and how data is linked within Amazon's internal systems.

One of the things that are helpful is to attempt to cross-check the numbers in the Amazon UI with the Amazon supplied reporting exports.

As a test, we suggest running data reports for Sponsored Products in the AMZ UI.

Go to Advertising Reports:

Configure and run a report export. Run Sponsored Products reports for campaigns, with daily intervals, for the last 30 days.:

Open the report export, cross-check against the UI.

Do the numbers in the UI align with numbers in the XLS export? For example, does the XLS file impressions count for a given date match the UI? In many cases, the numbers will vary, even within the various systems in the Amazon user interface.

While we understand the rationale to use the Amazon user interface as a cross-check, it will generally not be an accurate test.

The API syncs in accordance with Amazon standards. This means that data might be slightly different based on the date and time of an API call. For example, the API call happened at 6 AM and you are looking at something in the UI at 5 PM. The numbers may be different because Amazon's internal systems integrate differently than those external to Amazon. It does not mean the numbers are wrong, they just reflect a different point in time.


Also, Amazon is constantly restating attribution values, which is why we approach our sync process the way we do, with a rolling 60-day attribution window. For more details on this process, see:

Is there an Amazon Advertising FAQ or troubleshooting guide?

https://advertising.amazon.com/resources/faq

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