Advice and answers from the Openbridge Team

Search results for:Amazon Advertising Brand Metrics

Understanding Amazon Advertising Attribution Metrics

Metic definitions for the API, Advertising Console, and Downloaded Reports… Amazon provides the summary of the metrics and example scenarios on how these metrics are calculated:… as provided in the Advertising Console and Advertising API below: Ad Program and Attribution/Reporting

Amazon Advertising Platform Data Feeds

The Amazon Advertising API delivers media-related performance data for Amazon Sponsored Products, Amazon… Advertising Attribution, Definitions, and Timing Amazon Advertising: Maximize Amazon Marketing… Amazon Advertising Sponsored Ads Connector

Amazon Advertising Console vs Advertising API

Understanding the differences between the Advertising Console Interface and Advertising API data… Console Calculated Metrics vs. Advertising API Core Data… For example, some reports and metrics may exist in the Advertising Console that may not exist in the

Amazon Advertising & Attribution FAQs

Openbridge is not showing me profiles for Amazon Advertising or Attribution. Why are there no profiles listed for my Amazon Advertising identity?… Amazon Attribution is currently available for US and UK Amazon Vendors or US Seller brand owner advertisers… Amazon Attribution available for sellers enrolled in Amazon Brand Registry, vendors, and agencies with

Migrate Your Legacy Sponsored Brands V3 Campaigns

Do you have legacy Sponsored Brands campaigns running? Time to update them!… Per Amazon, Sponsored brand campaigns created before August 2023 will no longer support new advertiser… As a result of Amazon migrations, legacy Sponsored Brand campaigns will not have data show up in the

Amazon Advertising Recommendations

The Amazon Advertising API provides Sponsored Ad recommendations to optimize advertiser accounts… These suggestions collectively aid advertisers in navigating the Amazon advertising landscape more effectively… campaign budgets, campaign end dates, placements, and various status updates based on performance metrics

Setting Amazon Advertising Permissions

Troubleshooting Amazon Advertising permissions… Amazon requires that specific permissions are set within Seller Central or Amazon Advertising Console… Central or Amazon Advertising Console user that can create and manage advertising campaigns"

Amazon Sponsored Advertising Reports Connector (v3)

Amazon Sponsored Advertising (V3) report types Amazon Ads Reporting API for the above report types… Please see Amazon Advertising: Reporting API V2 to V3 Migration for information about this migration… Description: Brand profiles are used to look for brand data for an advertiser ID

Amazon MWS and Advertising Data Feed List

Details for Amazon MWS API and Amazon Advertising API data feeds… /articles/4557410-amazon-advertising-platform-data-feed For more details on Amazon Advertising timing… Amazon Advertising Data Feeds

Amazon Advertising Attribution, Definitions, and Timing

Understanding Amazon Advertising Data Timing… Openbridge Amazon Advertising API Cadence… Understanding how attribution impacts your Amazon Advertising data