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Advice and answers from the Openbridge Team
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Amazon Advertising Tactical Recommendations
Amazon
Advertising
Recommendations
The
Amazon
Advertising
API provides Sponsored Ad
recommendations
to optimize advertiser accounts… These suggestions collectively aid advertisers in navigating the
Amazon
advertising
landscape more effectively… These
recommendations
encompass a wide range of strategies aimed at enhancing ad visibility and performance
Amazon
Advertising
Console vs
Advertising
API
Understanding the differences between the
Advertising
Console Interface and
Advertising
API data… testing here so you may want to start here: https://docs.openbridge.com/en/articles/5415541-how-to-test-
amazon
-
advertising
-reporting-data… See our timing doc here: https://docs.openbridge.com/en/articles/4208366-
amazon
-
advertising
-attribution-definitions-and-timing
Amazon
Advertising
& Attribution FAQs
Openbridge is not showing me profiles for
Amazon
Advertising
or Attribution. Why are there no profiles listed for my
Amazon
Advertising
identity?… We were unable to locate any attribution-enabled profiles for this
Amazon
Advertising
identity… for this
Amazon
Advertising
identity
Setting
Amazon
Advertising
Permissions
Troubleshooting
Amazon
Advertising
permissions…
Amazon
requires that specific permissions are set within Seller Central or
Amazon
Advertising
Console… Central or
Amazon
Advertising
Console user that can create and manage
advertising
campaigns"
Amazon
Advertising
Out Of Balance
If your
Amazon
Advertising
account is out of balance, all your ad campaigns will be paused
Amazon
Advertising
Platform Data Feeds
The
Amazon
Advertising
API delivers media-related performance data for
Amazon
Sponsored Products,
Amazon
…
Advertising
Attribution, Definitions, and Timing
Amazon
Advertising
: Maximize
Amazon
Marketing…
Amazon
Advertising
Connector
Amazon
Advertising
Empty Profile List
When setting up
Amazon
Advertising
, you may notice there is an empty profile list… document for more details on setting permissions: https://docs.openbridge.com/en/articles/4798359-setting-
amazon
-
advertising
-permissions… for EU and
amazon
-na@xyz.com for NA)
Understanding
Amazon
Advertising
Attribution Metrics
Metic definitions for the API,
Advertising
Console, and Downloaded Reports… Console and
Advertising
API below: Ad Program and Attribution/Reporting UI -
Advertising
Console…
Amazon
provides the summary of the metrics and example scenarios on how these metrics are calculated:
Understanding Timezones Within
Amazon
Seller Central and
Amazon
Advertising
Amazon
Selling Partner and
Amazon
Advertising
Use Of Coordinated Universal Time (UTC)… Another wrinkle is that
Amazon
Selling Partner API and
Amazon
Advertising
API default to using a Coordinated… Seller Central User and
Amazon
Advertising
Interface
Amazon
Advertising
Attribution, Definitions, and Timing
Understanding
Amazon
Advertising
Data Timing… Openbridge
Amazon
Advertising
API Cadence… Understanding how attribution impacts your
Amazon
Advertising
data