Advice and answers from the Openbridge Team

Search results for:Amazon Advertising

Amazon Advertising Recommendations

The Amazon Advertising API provides Sponsored Ad recommendations to optimize advertiser accounts… These suggestions collectively aid advertisers in navigating the Amazon advertising landscape more effectively

Amazon Advertising & Attribution FAQs

Openbridge is not showing me profiles for Amazon Advertising or Attribution. Why are there no profiles listed for my Amazon Advertising identity?… How often is the Amazon Advertising API data updated in my data lake or warehouse?… How do I get started with Amazon Advertising?

Setting Amazon Advertising Permissions

Troubleshooting Amazon Advertising permissions… Amazon requires that specific permissions are set within Seller Central or Amazon Advertising Console… Central or Amazon Advertising Console user that can create and manage advertising campaigns"

Amazon Advertising Platform Data Feeds

The Amazon Advertising API delivers media-related performance data for Amazon Sponsored Products, Amazon… Advertising Attribution, Definitions, and Timing Amazon Advertising: Maximize Amazon Marketing… Amazon Advertising Connector

Amazon Advertising Empty Profile List

When setting up Amazon Advertising, you may notice there is an empty profile list… document for more details on setting permissions: https://docs.openbridge.com/en/articles/4798359-setting-amazon-advertising-permissions… for EU and amazon-na@xyz.com for NA)

Amazon Advertising Console vs Advertising API

Understanding the differences between the Advertising Console Interface and Advertising API data… testing here so you may want to start here: https://docs.openbridge.com/en/articles/5415541-how-to-test-amazon-advertising-reporting-data… See our timing doc here: https://docs.openbridge.com/en/articles/4208366-amazon-advertising-attribution-definitions-and-timing

Understanding Amazon Advertising Attribution Metrics

Metic definitions for the API, Advertising Console, and Downloaded Reports… Console and Advertising API below: Ad Program and Attribution/Reporting UI - Advertising Console… Amazon provides the summary of the metrics and example scenarios on how these metrics are calculated:

Amazon Advertising Out Of Balance

If your Amazon Advertising account is out of balance, all your ad campaigns will be paused

Amazon Advertising Attribution, Definitions, and Timing

Understanding Amazon Advertising Data Timing… Openbridge Amazon Advertising API Cadence… Understanding how attribution impacts your Amazon Advertising data

How To Test Amazon Advertising Reporting Data

The Amazon Advertising reporting interface has different data than the API. Why?… For more on the variations between the UI and API, see Amazon Advertising Console vs Advertising API… First, in Seller Central, go to Advertising Reports: In the Amazon Advertising interface, Reports