Advice and answers from the Openbridge Team

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Understanding Amazon Advertising Attribution Metrics

Metic definitions for the API, Advertising Console, and Downloaded Reports… Amazon provides the summary of the metrics and example scenarios on how these metrics are calculated:… $12 A summary table of the differences between seller and vendor type accounts for attribution metrics

Understanding Pricing Models Based On Usage Metrics

Openbridge does not use usage metrics like row counts, the amount of data stored, compute credits, etc… As a result, understanding the usage metrics of those vendors' pricing models is crucial to understanding… In pricing models with usage metrics for 8.2 million records, 3.1 GB is typically about $250

Amazon Advertising: Reporting API V2 to V3 Migration

Changes to Metric Naming… New metrics… targetingExpression keyword targetingType keywordType Version 3 also introduces new metrics

Amazon Advertising Console vs Advertising API

Console Calculated Metrics vs. Advertising API Core Data… the data metrics from both the API and ad console reporting sources )… These metrics are percent calculations, such as ROAS and others

Amazon Rapid Retail Analytics Connector: Vendor Central Real-time Sales, Traffic, and Inventory

Types Of Metrics Available… Previously, metrics shared with brands via interfaces like Vendor Central and the Selling Partner API… The following is an overview of the metrics and their definitions for Sales, Inventory, and Traffic data

Frequently Asked Questions for SP-API Vendors Reports

A: Conversion and ASP are derived metrics that can be calculated using other provided ones… GV metrics may vary across reporting tools… Reports are only provided at the lowest shared granularity of all metrics

Amazon Advertising Platform Data Feeds

The API provides direct access to unique metrics for campaigns, product search, product display ads,… Path: amazon-ads/amzn_ads_sb_search_terms Targeting Description: Performance metrics… Path: amazon-ads/amzn_ads_sp_campaigns Gross and Invalids Description: Traffic metrics

Facebook Page & Posts Insights

While Facebook states that "most metrics will update once every 24 hours" we have found this to be highly… If we call more aggressively, Facebook returns NULL or empty values for metrics… If Facebook moves to a guaranteed delivery model where they state "all metrics are updated at least once

How To Query Your Facebook Data

The goal is to show how you can explore different post metrics, identify patterns and determine which… Our first query will be for post metrics that match post_fan* for post ID (1488123957789999)… post_impressions_paid | 0 2018-08-18 | post_impressions_by_story_type_unique | 2038 Out of these metrics

Amazon Sponsored Advertising Reports Connector (v3)

Reporting API V2 to V3 Migration for information about this migration and the potential impacts on reports, metrics… Path: amazon-ads/amzn_ads_sb_search_terms Targeting Description: Performance metrics… Path: amazon-ads/amzn_ads_sp_campaigns Gross and Invalids Description: Traffic metrics