There are three core Brand Analytics reports supported by Amazon for Sellers and Vendors;
Brand Analytics is only available to Sellers and Vendors registered in Amazon's Brand Registry. If you are unclear about what this means or the exact permissions Amazon requires, see our troubleshooting doc for more information.
The outputs from the API are aligned by DAY, WEEK, MONTH, and QUARTER. As a result, there are 6 daily data outputs for each based on periods;
Since the data is unified in each date output, you will need to use various columns to filter outputs. For example, in search terms, use
department column to select the appropriate value. If you wanted to look at only
Amazon.com, then you would use that in your query to filter the results.
Due to the latency of changes at Amazon, as previously described, we use a LOOKBACK schedule for Brand Analytics of 1, 3, 7, and 30 days from the current date.
A lookback will also care for requests in cases where Amazon systems are unavailable. For example, Amazon says the "Daily Amazon Search Terms data processing is delayed. We are aware of the issue and actively working to resolve this delay. The dashboard will be refreshed with the latest data as soon as it is available." Openbridge will attempt to re-request a given date multiple times in these cases. For example, if search data is delayed on June 1, we will attempt to request the June 1 data on June 2, June 3rd, June 8th, and July 1.
As a result, any back updates Amazon may have made to older data would be updated. While we request older data, it may be possible that there is no new data to load for a given date.
See De-duplication and dealing with updates over a long time horizon for guidance on how to query this data.
Brand Analytics leverage the Amazon Reporting API for the report types listed above. For more details on the above report types, see Amazon's docs.
Understanding Search Terms: Data Category (Department) and Date Ranges
The data reflects the top clicked ASINs by search keyword and department for a marketplace. The data is available across different reporting periods: DAY, WEEK, MONTH, and QUARTER.
The search term data is expansive and is organized by 51 departments. Those departments have 4 date dimensions; daily, weekly, monthly, and quarterly. Here are Amazon search terms example departments available for download;
Arts, Crafts, and Sewing
Camera and Photo
Home and Garden
Industrial and Scientific
Magazines and Newspapers
Mobile Apps Store
Movies and TV
Sports and Outdoors
Video On Demand
These departments may change over time as Amazon adjusts product offerings. The outputs from the API are dynamic, meaning whatever Amazon supplies, we will include them.