Sponsored Product

Sponsored Brand

Sponsored Display

Sponsored Video

Sponsored TV

Attribution

Amazon DSP

Brand Metrics

Marketing Stream

Store Insights

Sponsored Display can now run lead-generation ads for advertisers that don't sell on Amazon. This allows them to collect customer leads through privacy-compliant forms. See the lead forms API and developer guide.

A new Python Jupyter Notebook is available on GitHub to help with onboarding and exploring the Amazon Marketing Cloud APIs.

A new NCS CPG Insights Stream data source provides offline sales signals from over 3 million products, available weekly.

The Amazon Marketing Cloud UI documentation can now be accessed directly from the AMC console by selecting "Learn more" in the top-right corner.

Keyword translations for Sponsored Products are available in Egypt, Saudi Arabia, and UAE. Advertisers can enter keywords in their native language in the "Native language keyword" column, which will be automatically translated. Learn more here.

Multi-touch attribution metrics for Amazon DSP will be added to the Amazon Marketing Stream in an upcoming beta.

An Amazon Business bid adjustment for Sponsored Products is coming to additional marketplaces (US, CA, MX, DE, IT, FR, ES, UK, IN, JP, AU). Advertisers can boost bids up to 900% for Amazon Business customers. See the API reference and user guide.

Advertisers in France, Germany, Italy, Netherlands, Spain, Sweden, UK, and UAE can now leverage programmatic guaranteed deals on premium video supply from Amazon Publisher Direct, Google, FreeWheel, and Magnite.

The Sponsored Display optimization rules API (beta) is expanding to BE, BR, EG, PL, SA, SE, SG, TR, simplifying campaign management for advertisers using Sponsored Display.

Automatic keyword translations for Sponsored Products are coming soon for advertisers in Egypt and Saudi Arabia. Keywords in the native language will be automatically translated into English.

Keyword Groups, a new targeting control for Amazon Ads Sponsored Products, is releasing in beta in the US. This enables reaching relevant audiences through customized keyword groupings. New Keyword Groups APIs are available.

Amazon's Developer Support Engineering team is moving from Jira to Zendesk to manage support tickets as of May 13. Contact support at ads-api-support@amazon.com or amazon-ads-api.zendesk.com going forward.

For Freevee ad-impressions, new transparency reports provide impression delivery data by Content Rating.

Sponsored Display optimization rules API (beta) has expanded to BE, BR, EG, PL, SA, SE, SG, TR, EG, KSA.

Advertisers in Japan, Saudi Arabia, Turkey, and United Arab Emirates can now leverage programmatic guaranteed deals on premium video supply from Amazon Publisher Direct, Google, FreeWheel, and Magnite Streaming. See the API reference.

New overview and tutorials have been added for Sponsored TV and the Postman collection has been updated with Sponsored TV requests.

Subscribe and Save retail events are now available in the AMC conversions dataset, including a new sns_subscription_id column.

Amazon DSP supply sources for Prime Video and Sports on Prime are now available in AMC.

The Unified Pre-Moderation API now validates creative assets against technical specifications and policy requirements before moderation. See the API reference.

Sponsored ads advertisers can request a consolidated invoice statement across all countries in their global account using two new billing APIs.

Amazon Marketing Cloud is now part of the Amazon Ads API, providing a more streamlined experience with enhanced security, usability, and performance. See what's changed and get started in the advanced tools center.

Sponsored TV, a self-service streaming TV ads solution, is now available for endemic advertisers in the US with no minimum spending. See the user guide to get started.

Target promotion APIs allow Sponsored Products advertisers to programmatically promote high-performing targets within auto-targeted campaigns to keyword-targeted campaigns. See the user guide.

Persona builder API is now in beta in 16 marketplaces, allowing advertisers to build custom audiences and get insights. Key endpoints include /insights/topCategoriesPurchased and dsp/audiences/combinedAudiences.

Ads account registration and details endpoints are now in open beta, allowing technology partners to provide an integrated onboarding experience from their platforms. See creating accounts and the API specification.

Amazon DSP Events Manager signals, including Amazon Attribution, Conversions API, and Mobile Measurement Partners, are now available in AMC from 10/20/23 onwards.

Advertisers using Sponsored Display can now link to their Brand Stores, helping grow consideration by sharing their brand story. See the productAds API reference.

Automatic language translations are now available for Sponsored Display custom creatives, expanding visibility to customers in their selected language with no extra work required.

Sponsored Brands forecasting for impressions is now available in the API, providing estimates based on campaign settings.

Sponsored Brands version 4 is available for author advertisers, allowing them to create and manage multi ad group campaigns.

Sponsored Brands video-only creatives rendering exclusively on the Store are now available. See the updated API reference.

Support for targets has been added to the exports API. An exports tutorial and API reference are available.

Campaign and ad group exports APIs are now generally available.

Statistical functions like STDDEV, VARIANCE, and PERCENTILE are now supported in AMC SQL.

New AMC playbooks are available to accelerate specific marketing use cases.

New fields like campaign_id_string were added to several AMC data sources.

Billing APIs now support credit card and direct debit payment methods globally. See the billing overview and API reference.

Sponsored Brands version 4 (multi-ad group) campaigns are now available in 17 additional marketplaces.

Sponsored Display launches entertainment targeting (beta) in the US, allowing advertisers to reach audiences actively engaged with or likely to engage with specific entertainment genres/categories.

The gross and invalid traffic report is now available through the version 3 reporting API for Sponsored Products, Sponsored Brands, and Sponsored Display.

Hours of day are now available for Sponsored Products schedule-based budget rules, allowing coverage at specific times.

Translations of advanced tools center content are now available on the translations page.

Schedule based bid rules are now available for Sponsored Products in 9 marketplaces.

Sponsored Display's forecasting API now allows optimization rules to be included as an input.

Sponsored Display targeting recommendations API now includes theme-based suggestions.

Sponsored Brands version 2 reporting now supports view-attributed conversion metrics for vCPM campaigns.

The DSP audiences edit API now allows editing the name, ASIN list and lookback period for product audiences in active campaigns. See the API reference.

Amazon DSP launches goal-based bidding, allowing advertisers to specify a KPI target when creating a campaign and have Amazon automatically optimize bidding. This is part of the 'optimization' field in the /dsp/orders endpoint.

The Partner Opportunities API now surfaces Amazon account team recommendations to partners, which can be activated through the API using the AMAZON_ACCOUNT_TEAM_RECOMMENDATIONS objective type. See the onboarding guide and API documentation.

Sponsored Display's bid recommendations are expanded to support video creatives.

The Sponsored Display optimization rules API (beta) is now available in 12 marketplaces, allowing advertisers to set performance-based parameters.

Bulksheets downloads are now available in all languages supported by advertising profiles.

Amazon DSP campaign signals are now available on Amazon Marketing Stream (beta), enabling near real-time visibility into changes. See the Onboarding guide to subscribe.

When using the POST /media/describe Sponsored Brands API, advertisers can now download videos in their original format using the originalMediaUrl field.

New kpiName values and definitions were added to the Goal Configurations Discovery API and Orders API in Amazon DSP.

Profiles version 1 endpoints will be shut off on May 1, 2024. Migrate to version 2 profiles endpoints.

Sponsored Brands launches goal-based campaigns in the US, providing simplified campaign creation options aligned to "Drive Page Visits" or "Grow Brand Impressions Share" goals.

Sponsored Brands also launches theme-based targeting in the US, using machine learning to group keywords into themes aligned with campaigns.

Sponsored Brands' performance metrics are now available in Amazon Marketing Stream globally in beta.

As of August 10th, all campaigns created with the version 3 Sponsored Brands campaign management endpoint are stored as multi-ad group (version 4) campaigns across all regions.

A rest-of-search placement bid adjustment is coming soon for Sponsored Products.

Automatic video localization is now available for Sponsored Brands in DE, ES, IT, FR, translating ad videos into the marketplace's language at no extra cost.

Amazon Marketing Stream is now generally available worldwide via the Amazon Ads API.

Legacy bulksheets will be deprecated on September 30, 2023. Migrate to the new version using the migration guide, video tutorials, and FAQs.

Sponsored Brands version 3 campaign management, draft, and media upload APIs will shut off on January 31, 2024. Migrate to version 4 APIs as documented on the deprecations page and [migration guide](https://advertising.amazon.com/API/docs/en-us

Sponsored Display capabilities have been extended in beta to advertisers in the US who don't sell on Amazon, allowing them to drive clicks to their own websites. See the off-Amazon user guide and Postman collection.

Campaign ID and ad group ID are now available in the Sponsored Brands purchased product report (version 3).

Sponsored Brands missed opportunities and budget recommendations are now available for advertisers globally (except US). See the API reference.

Sponsored Brands brand video ads now allow a collection of up to 3 products directed to the brand store. See the updated version 4 documentation.

OpenAPI specification rendering has been improved with easier navigation, consistent layouts, and the ability to copy samples.

Amazon DSP launches deals creation and editing APIs to programmatically manage third-party deals across 16 marketplaces.

Sponsored ads campaign signals, including data on campaigns, ad groups, targets, and more, are now available on Amazon Marketing Stream (beta). See the Onboarding guide to subscribe.

Bulksheets column header names and values have been updated. New sheets will reflect the changes; prior versions will continue to function.

Rapid retail analytics are available through the Selling Partner API, providing near real-time retail data and signals to help advertisers optimize campaigns and ASIN-level analytics.

The sponsored ads daily budget policy has been updated to allow up to 100% overspend of the daily budget, averaged over a month. This can be controlled via the average daily budget settings API.

Campaigns created using the Sponsored Brands version 3 API are now stored as multi-ad group (version 4) campaigns in the US. This will expand to all regions in the coming months. See the migration guide.

Vendor test accounts are now available for Belgium through the Amazon Ads API.

The advanced tools center has a new responsive interface and navigation organized by use case.

Top-of-search impression share is now available for Sponsored Products and Sponsored Brands through the reporting APIs.

Amazon DSP launches expanded off-Amazon conversion tracking options using the Amazon Ads Conversion Tracking Tag and Conversions API.

The tactical recommendations API (beta) allows partners and advertisers to retrieve and apply Sponsored Products, Sponsored Brands, and Sponsored Display recommendations via API. See the API reference, Overview, and Getting started guide.

The Sponsored Brands keyword recommendations API now provides search term impression share and rank to inform keyword selection.

Brand Metrics expands to India, Australia, and Mexico, in addition to 7 existing marketplaces. New /insights/brandMetrics endpoints allow creating and retrieving customized Brand Metrics reports.

Sponsored Display will introduce dynamic client-level rate limits on 05/22/23 that may result in more 429 HTTP response codes during high usage. See the rate limiting documentation.

Search term reports are now available for Sponsored Products in bulksheets. Learn more here.

A new search experience in the advanced tools center allows filtering by content type and sees suggested results.

The advanced tools center has a redesigned homepage with quick access to resources and easy tool comparison.

New metrics like top-of-search impression share are available for Sponsored Brands performance-based budget rules.

Sponsored Display has added theme-based audience recommendations to the targeting recommendations API.

New Sponsored Brands and Creative Assets Library API overview and tutorial content is available in the advanced tools center.

Budget usage percentage is now generally available for Sponsored Products, Sponsored Brands, and Sponsored Display via the budget usage resource.

Sponsored Display launches video creative capabilities in 6 additional countries.

New Amazon DSP reporting overview and tutorial content is available in the advanced tools center.

A new sponsored ads daily budgeting policy allows up to 100% overspend of the daily budget, controlled via the average daily budget settings API.

Active budget rules will now be additive, so multiple rules meeting conditions will independently increase the daily budget.

A new brand Stores insights API provides metrics like views, orders, and sales across 15 marketplaces.

The Sponsored Brands campaign insights API provides impression share and rank data to optimize campaigns during creation.

Add-to-cart and new-to-brand metrics are now available for Sponsored Brands and Sponsored Display in the version 3 reporting API.

Sponsored Display version 3 reports are now available in beta with standardized metrics, simplified reports, and a 14-day attribution window.

Amazon Marketing Stream (beta) has expanded to India.

Sponsored Brands version 4 campaign management APIs are now generally available globally, supporting multi ad group and legacy campaigns.

The Amazon DSP reporting API now limits requests to 100 advertisers to improve performance. See the reporting reference for details.

A bug causing some currency values to be reported incorrectly in the version 3 reporting API has been fixed.

Reach and frequency metrics like viewableImpressions are now available for Sponsored Display campaigns in 16 marketplaces.

Technical specifications for all Amazon Ads API endpoints are now searchable in the advanced tools center.

Amazon DSP offers additional "Death & Injuries" brand safety segments for controlling ad delivery. See the API documentation.

Belgium is now supported in the Amazon Ads API, with details in the profiles, bid/budget constraints, and other references.

The Sponsored Display ASIN report has expanded to vendors and added new attributed metrics.

Amazon DSP launched 4 new deals discovery endpoints in 20+ marketplaces to programmatically manage deals and build applications around deal libraries and insights.

Sponsored Brands missed opportunities and budget recommendations are available in the US to identify out of budget campaigns and potential lost sales/clicks/impressions.

Omnichannel Metrics offers automated budget optimization for Amazon DSP campaigns to maximize advertiser goals across on and off-Amazon conversions.

Sponsored Display has expanded bid recommendations to support Amazon audience targeting (views, interests, and purchases) in 12 marketplaces.

Input guidance is now available for Sponsored Products campaigns in bulk sheets, with tips and highlighted fields.