What is Amazon PII?
Amazon's definition of PII:
"any information that can be used on its own or with other information to identify contact, locate an individual (e.g., Customer), or identify an individual in context. This includes, but is not limited to, a Customer name, address, e-mail address, phone number, gift message content, purchases, and latitude/longitude of buyer addresses".
For example, this means Amazon will not return data in fields such as:
Buyer's First and Last name
Buyer's e-mail address
Buyer's phone number
Buyer's Address Line 1, Address Line 2
Amazon Does Not Supply PII For Fulfillment By Amazon (FBA)
Traditionally, Amazon's data protection policies limit buyers' access to personally identifiable information (PII). Amazon introduced the policy of not sharing the FBA PII data in 2019. As a result, Amazon does not share this information via API or your Amazon Seller Central account.
Restrictions to PII data apply to the Selling Partner API as they did to the legacy MWS API application. In many ways, the process for accessing PII in the new SP-API is significantly more complex as the review and approval process is extensive.
Openbridge SP-API PII Support
Openbridge is excited to announce that we have undertaken and completed the compliance and certification review with Amazon to support PII data. By the end of Sept 2022, Openbridge will support PII data for applicable customers!
Openbridge has invested significant time and energy in working with Amazon to ensure compliance with Amazon AUP and DPP. This includes rigorous audits, reviews, and compliance monitoring to be approved as a PII-approved app in their systems.
This is why we have a "No Bots Promise". Openbridge will never employ bots, screens, web, or data scrapers to circumvent Amazon terms.
Amazon PII Restricted Data Services
The Selling Partner API requires special tokens to access a customer's PII (Personally Identifiable Information). The approved Openbridge SP-API application will request a Restricted Data Token (RDT) for applicable resources. The following API operations have restrictions because customers' Personally Identifiable Information (PII) may be present.
Direct Fulfillment Orders API:
Direct Fulfillment Shipping API:
Merchant Fulfillment API:
Restricted report types
Here is a list of restricted report types:
Items in bold will be available in our initial release. Others will follow based on customer demand.
The Amazon PII data we collect on your behalf is stored in a private, trusted customer-owned data lake or cloud warehouse. As a result, any customer receiving Amazon PII data must comply with the Amazon Data Protection Policy (DPP) and Acceptable Use Policies (AUP).