Amazon DSP
Openbridge Support avatar
Written by Openbridge Support
Updated over a week ago

Amazon DSP is a demand-side platform (DSP) that enables advertisers to programmatically buy display, video, and audio ads both on and off Amazon. The Amazon DSP API provides programmatic access to Amazon's DSP for self-service customers. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.

Using Amazon's DSP connector, reporting data included activity from Amazon properties and from Amazon publishing partners and third-party exchanges. The following report types are included:

  • dsp_audience

  • dsp_campaign_by_creative

  • dsp_campaign_by_line_item

  • dsp_campaign_by_order

  • dsp_conversion_source

  • dsp_products

  • dsp_technology

For more information on Amazon DSP API, see https://advertising.amazon.com/API/docs/en-us/dsp/overview

Amazon DSP Permissions

Obtaining consent to an Amazon DSP account requires that you are invited by the entity admin. Once invited, you must then accept the invitation.

To invite a user to an Amazon DSP account, the account owner/admin must initiate an invitation as defined by Amazon. See the following process: https://advertising.amazon.com/API/docs/en-us/get-started/dsp-obtain-consent

Did this answer your question?