The Google AdWords API will sunset in favor of the new Google Ads API by April 27, 2022. The Ads API journey at Google took many years, finally achieving parity with the AdWords API as of Ads API v7!
Openbridge has been actively developing against Google Ads since v1. However, the Ads API never achieved functional or operational parity. We spent the better part of the last 3 to 4 years waiting for the Ads API to reach this milestone.
Transition From AdWords to Ads
Openbridge will automatically create new Google Ads subscriptions for you to facilitate the transition. There will be legacy Google AdWords feeds, and new Google Ads feeds simultaneously coming into your data destination. This is being done to help facilitate a smooth transition.
Once the AdWords API ceases to operate, we will deactivate the legacy AdWords subscriptions.
Googe Ads Feeds
If you are a current Google AdWords subscriber, there will be a collection of similar Google Ads data feeds present in your target destination.
If you have any issues or questions, please reach out to support.
Frequently Asked Questions
How does reporting in AdWords differ from Google Ads?
While the Google Ads data is thematically similar, there are variations. In the past, the AdWords reports were based on pre-compiled/pre-defined report definitions. The new Google Ads API is a process of assembly rather than the preset AdWords "reports" of old.
AdWords API had this: https://developers.google.com/adwords/api/docs/appendix/reports/all-reports
However, the new API looks like a user-defined SQL query https://developers.google.com/google-ads/api/docs/reporting/example
Is there a detailed mapping of an AdWords report to a Google Ads report?
Unfortunately, Google did not provide a straightforward "cookbook" that maps AdWords report A to Google Ads report query. For example, in Google AdWords, there was a CAMPAIGN_PERFORMANCE_REPORT. Generating something similar requires a custom query definition for Google Ads. While a query is flexible, it puts the onus on the developer to map A to B. As a result, there is no clear "old to new" mapping provided by Google for the migration.
Are there any reference materials for comparing AdWords to Ads reports?
They did provide some UI level mapping of the user interface reports
However, this does not offer the definitive A to B mapping between AdWords and Ads APIs.
If there is a report missing in the new Google Ads feeds, can it get added?
Yes! The good news is that the new report definitions can be flexible, so if a specific Ads report combination is needed, we can look to define it as a query and include it in the outputs. Please reach out to support with the specifics.